Creative Direction while at Bruce Mau Design. BMD developed the visual identity, print, packaging, and online and in-store digital media and interactive components. Furthermore, BMD collaborated with PARC Office, as executive architects.

The meaning of amo eno (Latin for “love wine”) inspired the design of the identity.  Illuminated dots form two intersecting wine bottles which together depict a heart. When animated, these dots brighten and oscillate, reflecting the vibrancy of Hong Kong and the energy of the flux of bottles being added and drawn from a wine rack.