Year one. Unifying the experience.

Dreamforce is the worlds leading tech conference. It is hosted by Salesforce, and it is a massive four-day festival of technology. This celebration takes over the city of San Francisco and is attended every year by over 170,000 people from all over the world.

During this first year as the Executive Creative Director, we needed to elevate the experience. Therefore, my creative mission and vision became to add more iconic elements. More importantly, in 2018 we added more digital engagement, fun, and architectural magic. All, while unifying the experience into one cohesive immersive campus. 

Dreamforce 2018, ended up being a brilliant festival of creativity, fun, and technology. As a result, this four-day experience landed Salesforce in the “Marketer A-list” by AdAge for 2018. 

Special thanks to the team of over 2000 people that brought this creative vision together. Above all, our amazing clients, my designers, all the producers, technologists, actors, builders, and many others.

You know who you are. Thank you.

Dreamforce 2018.  Executive Creative Director: Jorge Narvaez-Arango. Agency: George P. Johnson, Experience Marketing Client: Salesforce