Take two. The Magic is in the Details.

Dreamforce is the worlds leading tech conference. It is hosted by Salesforce, and it is a massive four-day festival of technology. This celebration takes over the city of San Francisco and is attended every year by over 170,000 people from all over the world.

During the second year as the Executive Creative Director, I needed to go further and surpass what we did in 2018.  Therefore, my creative mission for this second time around was to go “Bigger and Bolder “adding magical details and more technology. We transformed several square blocks of the city into a forest, complete with waterfalls, thousands of butterflies, animatronics, digital trees, digital gondolas, digital forests, a massive stadium concert,

 and an engineering marvel with a massive canopy. We took it to the next level.  

As a result,  AdAge awarded Dreamforce 2019 the Best of Experiential Award for 2019. 

Once again special thanks to the team of over 2000 people that brought this creative vision together. Above all, our amazing clients, my designers, all the producers, technologists, actors, builders, and many others.

“The magic is in the details” – Walt Disney. 

Dreamforce 2019.  Executive Creative Director: Jorge Narvaez-Arango. Agency: George P. Johnson, Experience Marketing Client: Salesforce

Dreamforce 2019, Salesforce.com’s user and developer conference, is held at the Moscone Convention Center and various hotels in San Francisco from November 18-22, 2019. (© Photos by Jakub Mosur Photography)