A Luxury Museum Experience.

Design lead for the original conceptual design and Museum Experience Journey of the Museo Gucci in Florence. First opened in 2011. Work done at Arnell Group for then Gucci creative director Frida Giannini 

CLIENT   The Gucci Group PPR
PROGRAM  conversion of a 15th-century palazzo in Piazza della Signoria to a Fashion Museum featuring permanent gallery & temporary galleries, bookstore, cafe, and archive
SIZE   3000M2 (32,000SF)
BUDGET   8,500,000 euro
PARTNERS  William Prince (Executive Architect) Studio 10 (local architect), Mario Nanni Progettista (lighting), Gucci Retail  Studio (Construction Management), Stefano Tonchi & Maria Luisa Frisa (Curatorial)
STATUS  Opened September 11, 2011